Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have.

 

These pages should be used to describe the majority of your business and will make up the majority of your site.

 

Let me know how I’m going to be better off by choosing your business. Explain to me why choosing your business is going to make my life easy, and how with you what I need will be simple to find. It’s my choice - I need to know I’m making the right one.

 

Make me feel certain that you are here to help me.